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NetEnt’s live casino portfolio launched with Svenska Spel Sport & Casino
After a completed technical integration, NetEnt’s live casino games are now available to players with Svenska Spel Sport & Casino.
After a completed technical integration, NetEnt’s live casino games are now available to players with Svenska Spel Sport & Casino. NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games have gone live with state owned Svenska Spel Sport & Casino, one of the biggest operators in Sweden, increasing the supplier’s footprint in the live casino market. The new Svenska Spel Live Casino will be provided with complete live casino solutions. Sebastian Johannisson, Evolution’s Chief Commercial Officer, is pleased with the deal that will both satisfy Swedish players and, at the same time, contribute to the growth of both companies. “We are proud of our market-leading Live Casino solutions.
NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games have gone live with state owned Svenska Spel Sport & Casino, one of the biggest operators in Sweden, increasing the supplier’s footprint in the live casino market.
“The addition of Svenska Spel Sport & Casino as a key partner is pivotal to our localized market strategy in Sweden. We believe Greentube content will greatly enhance the portfolio already available to Svenska Spel Sport & Casino players,” said David Bolas, Greentube UK Commercial Director. It basically means that NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games will from now on be available at the state owned Svenska Spel Sport & Casino, one of the biggest operators in Sweden. Thanks to entering this agreement, the provider’s footprint will be extended across the live casino market.
Over the last year NetEnt’s live casino portfolio has undergone a major facelift with a number of product enhancements and new games being launched, including Perfect Blackjack and Auto Roulette Studio. NetEnt has also shown its dedication to optimising the player experience by continuously improving the UIs, graphics and usability.
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The partnership with Svenska Spel Sport & Casino also includes great marketing tools with tailored campaigns for both acquisition and retention that will benefit Svenska Spel Sport & Casino and help the operator grow its live casino business.
“We are proud that all the hard work we have put into our offering is showing in the products. Launching with Svenska Spel Sport & Casino is a major step in the growth of our live casino business and I’m sure that their players will enjoy our games,” said Andres Rengifo, Director of NetEnt Live.
“We are very happy to have NetEnt Live on-board and look forward to be offering their games to our players. We believe NetEnt´s existing and upcoming games have value to offer our players,” said Jonas Nygren, VP Casino at Svenska Spel Sport & Casino.
Under the agreement, NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games are now live on the operator’s Svenska Spel Sport & Casino online platform.
The partnership also includes marketing tools with tailored campaigns for both acquisition and retention.
“We are very happy to have NetEnt Live on-board and look forward to be offering their games to our players; we believe NetEnt´s existing and upcoming games have value to offer our players,” Svenska Spel Sport & Casino’s vice president casino, Jonas Nygren, said.
NetEnt Live director Andres Rengifo added: “Launching with Svenska Spel Sport & Casino is a major step in the growth of our live casino business and I’m sure that their players will enjoy our games.”
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The launch comes after Svenska Spel last month also linked up with France’s Pari-Mutuel Urbain to launch a new horse racing betting service. Svenska Spel allows customers to wager on horse racing events from around the world – though the roll-out has attracted criticism from the coutnry’s former horse racing monopoly AB Trav och Galopp.
The agreement also follows a successful first half of the year for NetEnt, which saw total revenue for the period increase by 30.2% year-on-year to SEK1.09bn (£94.6m/€104.3m/$122.1m).
However, increased spending during the first half saw NetEnt’s profit fall 29.0% to SEK170.4m.